Behind the loyalty program there is a process of building a database that, for example, from an administrative customers' archive develops a real, clean, non-duplicated, codified marketing archive...
The next step is abou creating a customer file, in which all details about the relations between customer and your company are kept; this file is identified by a unique code.
Web95 imports the company's administrative archive and returns a marketing-oriented database, necessary for a rational online and offline commercial policy.
WEB95 è un marchio di Weekend a Firenze S.r.l. www.web95.it - info@web95.it Via Pistoiese , 132 - 59100 Prato ITALY; Tel:+39 (0574) 38074; Fax +39(0574) 401744
