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versione italiana
A professional mailing system, able to create e-mail for every variable (i.e. first and last name, customer code, number of points gotten so far, latest purchases, offers on products coherent with the latest ones purchased, etc.), will send periodically a newsletter, as a concrete way of getting in touch with customers.
Newsletters will inform about the latest company's facts and figures, new products, offers and bargains, promotions, etc., with a personal and efficient style: moreover, the newsletter will notice the current "score", showing what products can be partly or fully bought with the points, gaining the biggest advantage.
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